Executive traffic brief

Portfolio web performance

Jul 1, 2026–Jul 31, 2026
compared with Jul 1, 2025–Jul 31, 2025

01 · Current

Visits

100,602Jul 1, 2026–Jul 31, 2026

02 · Benchmark

Same period last year

204,978Jul 1, 2025–Jul 31, 2025

03 · Change

Year-over-year variance

-104,376↓ -50.9%

Executive read

Portfolio traffic is 50.9% below the same period last year.

12 of 12 selected brands declined. Super Duper Burgers is the largest absolute drag at -37,103 visits.

Portfolio view

Performance by segment

Current visits, prior-year benchmark, and signed change.

Full Service

11 selected brands

↓ -53.0%

Visits45,044

Prior year95,815

Change-50,771

44.8% of selected portfolio visits

Super Duper

1 selected brand

↓ -43.3%

Visits48,668

Prior year85,771

Change-37,103

48.4% of selected portfolio visits

Fast Casual

3 selected brands

↓ -70.5%

Visits6,890

Prior year23,392

Change-16,502

6.8% of selected portfolio visits

Action view

Brand performance

Ranked by absolute visit change so the largest declines surface first.

Rank	Brand / domain	Segment	Visits	Prior year	Variance	Users*	Bounce
01	Super Duper Burgerssuperduperburgers.com	Super Duper	48,668	85,771	↓ -43.3%-37,103	45,818	46.6%
02	Corzetticorzettisf.com	Full Service	2,040	18,586	↓ -89.0%-16,546	1,762	31.5%
03	Wildseedwildseedsf.com	Full Service	8,620	18,990	↓ -54.6%-10,370	7,513	40.3%
04	Delarosadelarosasf.com	Full Service	10,057	19,982	↓ -49.7%-9,925	9,129	55.7%
05	The Birdthebirdsf.com	Fast Casual	2,806	10,870	↓ -74.2%-8,064	2,540	33.6%
06	A Manoamanosf.com	Full Service	2,790	8,445	↓ -67.0%-5,655	2,419	38.6%
07	Berettaberettasf.com	Full Service	3,707	8,876	↓ -58.2%-5,169	3,255	34.2%
08	Lolindalolindasf.com	Full Service	3,626	8,643	↓ -58.0%-5,017	3,153	37.8%
09	Rad Radisheatradradish.com	Fast Casual	2,174	7,135	↓ -69.5%-4,961	1,925	39.0%
10	Starbellystarbellysf.com	Full Service	2,023	6,133	↓ -67.0%-4,110	1,761	36.9%
11	Uno Dos Tacosunodostacos.com	Fast Casual	1,910	5,387	↓ -64.5%-3,477	1,697	43.2%
12	The Tailor's Sonthetailorssonsf.com	Full Service	2,807	6,160	↓ -54.4%-3,353	2,441	32.2%
13	Barvalebarvalesf.com	Full Service	0	0	→ 0.0%0	0	0.0%
14	Cubitacubitasf.com	Full Service	2,315	0	→ No baseline+2,315	1,982	39.0%
15	Floresfloressf.com	Full Service	7,059	0	→ No baseline+7,059	6,322	45.0%

Decision context

Read the numbers correctly

Visit comparisons use the same selected domains and calendar dates one year earlier; changes to GA4 tagging or site structure can affect the variance.

Users are summed from daily GA4 rows and can include the same person on more than one day.

Shared brand domains combine all restaurant locations using that website; GA4 does not currently expose reliable physical-location identifiers.

Tacolicious and El Techo are excluded. Corporate and Afterwork campaign properties remain in the warehouse but are excluded from restaurant KPIs.